Firefox

The internet has become the wild wild west. One giant cesspool of data trackers, (un)privacy policies and cookies...it's hard to know who or what to trust. But since it's inception, Firefox has always fought for a free and open internet. It's open source and it's awesome. And unlike default browsers (aka Google Chrome), Firefox is built by a team of volunteers who believe in protecting your freedom and information on the web. This brand video welcomed new users to Firefox. Because freedom on the internet is a beautiful thing.

We worked with the crazy talented husband and wife directorial duo known as Valée Duhamel to bring this Firefox video to life. These two has such an incredible eye for design and color. But what I love most about them is that most of their visual FX are done practically in-camera rather than relying on post-production gimmicks.

I love these types of projects when you really get to build everything by hand. And that was really the concept: a browser built by hand. And heart. Check out the entire Firefox "Making Of" video below.

Agency: Mono Role: Art Director Copywriter: Paula Maki Director: Valée Duhamel

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