Agency: Mono Role: Creative Director Art Director: Donny Brunner Copywriter: Chris Yocum
Dutch Boy
Painting is hard. But it really shouldn't be. Dutch Boy has always prided itself on being the simple choice in an overly complex and cluttered category. We created this "It's Only Paint" campaign to give all those potential painters out there that little friendly nudge they might need to get over the hump. After all, it's only paint. Or is it?