Satisfaction videos were sorta having a moment on platforms like Reddit and YouTube, so we worked with the fine folks at Man vs. Machine to create our own "Google-y" version of this visual language. They helped us create a world that was simple, colorful and wicked fun. It had all the magic you've come to expect from a brand like Google.
Google is one of the most widely used brands in the world, but nobody really knew about Project Fi. With awareness so low, the campaign focused on the Project Fi logo. By reimagining the logo in new and oddly satisfying ways, we created something truly memorable.
You know what's awesome? The world's largest internet company asked us to build them a website. And the best part? We created a site experience that was a huge departure from how Google typically approaches web design.
If you've ever worked with Google, you know how challenging they can be as a client. Navigating an organization that big is no small task. It was a rollercoaster ride of highs and lows. But persistence pays off. I'm incredibly proud of this work and the team that pulled it off. Check out the full case study below.
Agency: Mono Role: Creative Director Designer: Chris Berry Writer: Adam Ridgeway
