L'OR Coffee & Espresso

Known for café-quality coffee & espresso, L'OR came to us in need of a brand campaign to help launch their new Barista machine to an American audience. With no brand equity here in the states, we helped position L'OR as premium choice for sophisticated coffee drinkers. This isn't just caffeine in a cup, this is truly something elevated and different. Special thanks to world-reknown filmmaker and photographer Bruno Aveillan who helped us create an undeniably authentic French aesthetic.

The French are known for their passion & artistry. Which is why these spots focused on pursuits like painting and gastronomy. L'OR is the catalyst that can elevate these passions to new heights. Go on, create your next masterpiece.

I am a sucker for art directing photoshoots. It's probably the favorite part of my job. And this particular collaboration was a highlight of my career. We worked with famous director and photographer Bruno Aveillan to bring this premium French aesthetic to life. His commitment to his craft was truly unlike anything I've ever witnessed in this business. Below is a small selection of photography from this project. Truly stunning.

Agency: Mono Role: Creative Director, Art Director Writer: Danny Walsh Director/Photographer: Bruno Aveillan

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