Valspar Paint

If you're anything like me, you tend to obsess about keeping your walls looking new after a fresh coat of paint. But I have 5 kids, so it's really more of an unhealthy obsession. Turns out there's others out there just like me: overly protective. That was the insight for the launch of Valspar Reserve paint. This is the most durable, longest-lasting, fade-resistant paint Valspar has ever made. Aka it's overly protective, so you don't have to be.

This spot was shot during Covid with all the production restrictions in place. Yet, we still managed to get tons of great content in a just single day of shooting. Below is the long-form director's cut.

A simple print ad/social media template rounded out the campaign that used the shield from the Valspar Reserve paint can to reinforce the overly protective qualities of this new paint.

Agency: Mono Role: Creative Director Art Director: Brett Lakanen Copywriter: Chris Yocum

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