Honeywell

If you look at the thermostat in your home, chances are it's a Honeywell. Once the category leader, Honeywell was starting to see these smaller, more tech-driven brands like Nest pop up and steal a big piece of the market share in the process. With a new voice-controlled thermostat ready to hit the market, Honeywell needed a buzz-worthy way to launch it. We brought them an idea that involved Mad Men star John Slattery resulting in one of the most successful product launches in the company's history.

Turns out John Slattery is quite the jokester. Check out the outtakes of him below. Funny stuff!

As an extension of the campaign, we partnered with editorial and news publication sites like Mashable, The New York Times, Gizmodo and the Washington Post and had John Slattery read editorial content all from a banner ad. All the viewer had to do was sit back and "listen." These non-traditional banner ads had a click rate of nearly 20%. For comparison, the industry standard click rate is less than 1%.

Agency: Mono Role: Art Director Copywriter: Jeremy Claude Director: Alison Maclean

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