Valspar Paint

Remember when creatives got to do big, anthemic, emotional filled 60-second spots? Yeah, those days are gone. Hello six-second pre-roll ads. It's just the nature of the beast these days. But when you embrace this media form, it can yield some really fun and creative results. Introducing "Six-Second Success Stories" from Valspar Paint.

One thing that came out of our research when studying DIYers is that they spend a lot of time watching "how-to" videos. Which makes perfect sense. I mean, you want to know how to paint before you actually start to paint. But then it hit us, why not use the "skip ad" feature on YouTube to our advantage.

All this work was a part of our "When You Do it Right, You Can't Go Wrong" campaign. Watch the anthem spot below.

Agency: Mono Role: Creative Director Copywriter: Tim Blevins Art Director: Chad Nauta

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