The spot may seem pretty simple when you first watch it, but don't be fooled. So much work and planning went into this from a special FX and post-production standpoint. We were lucky enough to work with a crazy talented visual FX team from Framestore to bring it all to life. Check out some of the behind-the-scenes content below.
While HGTV Home mostly focuses on interior paint, they did release a truly innovative exterior product this past year called Everlast. To protect your home from the elements (rain, snow, ice, moisture, etc), Everlast is the first paint of its kind with water-beading technology. We created the spot below to tell this remarkable product story.
Our latest spot for the "Dream it True" campaign is for a new product that claims to be the most durable paint HGTV has ever made. They wanted a product spot, that was also "dreamy." Not easy to do.
Over the last few years, we've also completely revamped HGTV Home's entire brand identity. They were in desperate need of refresh to position themselves as a premium brand. This meant new photography assets, a new approach to social media, new packaging designs and a new website. Some of that work is featured below.
Agency: Mono Role: Art Director, Creative Director Art Director: Shannon Murphy Designer: Alea Toussaint
