Target

Back to school season is a busy time for Target. We were tasked with coming up with an idea that appealed to the younger college crowd. We had this idea that was all about a student court, presided over by this wonderfully charismatic character named Judge Jay. He settled disputes amongst roommates, siblings and he even helped fix some relationship woes (sorta). And like all things Target, Judge Jay was pretty magical.

This campaign was done on a shoestring budget. For about $150k, we produced 8 spots. Normally Target is not shy about spending big money for production, but this wasn't one of those times. But it didn't matter, the idea was still executed perfectly from the cast, to the set design, to the wardrobe.

Agency: Olson+Co Role: Art Director Copywriters: Noah Will, Sam Saunders Director: Grady Cooper

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