Harley-Davidson

Harley-Davidson sponsors The Screaming' Eagle Race Team. And like all things Harley-Davidson, they are obsessed with being the best. Or in this case, the fastest. Like really damn fast. Each weekend during the season when the Screamin' Eagle team would compete, results would come in Sunday night. Our team had until Monday morning to get a print ad concept approved and out the door of the agency. Yeah, talk about fast.

After such a dominant and historic season, we wanted to pay tribute to the entire Harley-Davidson Screamin' Eagle Race Team. So, we created this ad that showed the iconic eagle logo as a dust trail.

And here's a design and identity exploration that I worked on for the Harley-Davidson Race Team.

Agency: Carmichael Lynch Role: Art Director Copywriter: Gil Muinos Creative Director: Brock Davis

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