Agency: Olson+Co Role: Art Director, Designer Copywriter: Noah Will Creative Director: Derek Bitter
Bauer Hockey
How do you launch a skate with no money and only a few photo assets? Well, it ain't easy. But when Bauer asked us to build some hype for the new VAPOR X60 skate, we did our best to create a teaser campaign to get youth hockey players excited for the "New Era of Fast." This work launched in the U.S. and Canada.
More Work
