Propel Water

The world of exercise advertising is often a very dark and intimidating place. Every brand out there is trying to match the intensity and competitive nature of Nike resulting in things that look super hardcore. So we decided to take a much different approach for Propel. Known for their flavorful water and positive energy, we created a world that was super vibrant, graphic and full of color. The net result was something that feels much more optimistic and inviting for passionate exercisers. Check out some of the photography below.

Any time you get the chance to work with JUCO, you are absolutely thrilled as a designer/art director. Known for their colorful, artful and modern sensibility, JUCO brought a really fresh POV to this work.

A fresh approach to design and photography helped to completely transform the Propel brand. They have gained traction and credibility with passionate exercisers and are seeing tremendous growth as a result.

Agency: MONO Role: Creative Director Designer/Art Director: Amanda Clark Photographer: JUCO

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