Mono Rebrand

The hardest assignment you can ever get is to rebrand yourself, or in this case, the agency you work at. We do it for our clients all the time, but the pressure really mounts when you're evaluating your own brand. That's what made this rebrand for MONO so challenging, yet so rewarding at the same time. Luckily, we kept things simple. No, literally. "Simple Always Wins" became the agency's new strategic and creative vision. It guides everything we do. Because nobody leverages the power of simplicity better than MONO.

It doesn't get a whole lot simpler than black and white. Use only what you need. Nothing more. Nothing less.

When something is truly simple, it's repeatable and flexible. The new MONO monogram allowed us to reinvent it (over and over, and over again). Here's a snapshot of an ongoing monogram series we are exploring.

It might seem simple, but when you have a clear definition of your core values, it makes it so much easier to run and operate an agency. MONO has always understand who we are and why we exist.