This entire campaign was shot locally at the Burnsville hockey arena. It was a crazy low budget project but that's what made it so crazy fun. I love these types of scrappy projects where everyone just finds a way to get it done despite less than ideal circumstances. Our hero character, "Carl," was a professor at the University of Minnesota who just started getting into acting. He really nailed the character and the type of cheap humor we were after.
For more context on the entire Carl the Rink Guy campaign, check out the case study video below.
Agency: Olson+Co Role: Art Director Copywriter: Noah Will Creative Director: Derek Bitter
